Advanced Web Search


KAITLIN HENNESSY:
Hello, everyone. And welcome to
Advanced Web Search. My name is Kaitlin Hennessy. I’m the Program Coordinator
at Global Connections. Tonight we have Lorena
O’English, from the WSU Libraries, joining us. She is our in-house librarian as
well as her special subjects– her specialty subjects
are criminal justice, political science, sociology,
sport studies, and theater. Tonight she’s going to explain
to us how we can better search the internet for
things that we’re looking for, to get results that
are more accurate, and what we’re really
trying to hone in on. So tonight, if you have
any questions at any point, please use the chat box,
and Lorena will answer them. Also if you have any
technical difficulties, I will do my best to
help you as a moderator. And feel free to discuss
the content as well. All right. Thank you for coming
tonight, and I’m going to turn over to Lorena. LORENA O’ENGLISH: OK. So let’s go ahead
and get started. And what I want
to do is I’m going to talk a little bit about
advanced Google Web search strategies. And the thing is
that those of you who use a different
browser, like Bing, or if you use Windows
10 Edge, which is kind of like Bing anyway, or
Safari, or Opera, or Firefox, a lot of the things are– not Firefox. That’s not a search engine. But if you use a different
sort of search engine, most things that I’m going
to show you in Google will work in other
search engines, like Bing or Yahoo or Safari,
because they tend to all basically work the same way. So a few things are going
to be Google specific, but most people
use Google anyway, so I figured I was safe with
really focusing on that. If there’s interest in
other search engines, with maybe some more
specific sorts of things, I have created a web page
for this presentation. And I can certainly add
information onto it, if it’s something that
people are interested in. So we’ll go ahead
and get started. But before we get
started, I just wanted to point out my
email address is here. I’m O’[email protected] And you can also reach
me on social media. I’m wsulorena. So we’re going to go
over to the next slide, and you can see I have
to go manually here. Let’s see if I can
get this to go. Let’s try this out. There we are. OK. So the first thing
I want to talk about is the fact that all
Googles are not the same. And this is really important,
because you know the whole bit where we were talking about
precision in Google searching? That was a lie. I just did that to get you
all interested in this. Because the thing
is, there really isn’t a lot of precision
in Google searching, because when it
comes down to it, there are lots of
different Googles. All Googles are not the same. And if you have
never watched it, not during this presentation,
but after this presentation, go ahead and do a search
for the Filter Bubble. It’s a Ted Talk. You can find it on YouTube. And it’s about
nine minutes long, and it does a really good
job of explaining why Google results are different. And you can also do a test. I did this myself last night. Do a search on your
phone or on your browser and then have a
friend do a search. And you’re probably going
to see different results. It may not be
substantially different, but they will be different. And that’s because of this
thing called the Filter Bubble. And the Filter Bubble
is about the fact that, whether you’re logged in
with a Google account or not, Google knows an enormous amount
of information about you. And it is able to
basically tweak an algorithm that
is giving you stuff that you are more
likely to like. And that’s not just Google. All search engines do that. Many websites, like Huffington
Post or Facebook, et cetera, they use this algorithm
to essentially send you information that they think
that you’re going to want. And that means that
the information that you see when
you do a search or when you look at Facebook is
different from the information that a friend might see. Added to that is the effect of
just what happens when you just click on links. And you click on links that
somebody else may not click on. So it’s not just a
matter of algorithms, it’s also a matter
of your choice. So this becomes really important
when you’re doing searches. Because let’s say you do a
search on your own computer, and then you do a search
on a different computer. You may not see the same thing. And we may actually
see that in practice today as we actually
look at the searches that I have created for
this particular webinar. The other thing that
goes on is that, when we’re searching the Web, we’re
not searching the whole Web. There’s three layers of the Web. It’s kind of the
public Web that we see when we do a Google search,
the results that we find. Then we have something
called the invisible Web, or it’s also called the
deep Web or the hidden Web. And these are the things that
we don’t see when we search, but that are there. And they might be
websites, for example, that have special coding so
that search engine robot, search engine spiders, can’t
actually find them. Or they may be web
pages that don’t have any incoming links or
any exterior facing links. So what happens
then is spiders– basically the little things that
go out there and find content for search engines– they operate on links. If a website doesn’t
have any links, it’s not going to be found. You will not find it when
you do a Google search, unless the person who
created the website manually asked Google to index a search. So that’s something else that
you’re not going to find. Other things that
you might not find are things that are
within walled gardens, like Facebook or Twitter,
behind locked accounts. And these days, the mobile
Web, things inside mobile apps are things that you’re
not likely to find. That’s all hidden
information that sometimes can be really valuable. So we’re not– when
we Google search, we’re not searching
everything on the Web. We’re searching the things
that is available for us. The other thing
is, realistically, when we search the Web, the
most important aspect of the Web is how many pages
we actually look at. So I’m going to ask
you all something. I want you to type
in the chat box and tell me, when you
do a Google search, how many pages of
results do you look at? Everyone go ahead
and type it in. Do you look at one page of
results, two pages of results, three, or four? What do you all do? I’m seeing maybe two,
one to two, et cetera. Yeah, OK. And you know what? That’s actually pretty
consistent across the way. And that’s also what happens
when people search databases. So I’m going to show you a
little bit later probably a technique that might help us
actually get more stuff, even while we continue to–
satisfies our behavior and look at one or two pages. But the fact is that the
invisible Web for us, our personal invisible
Web, is everything that shows up in the result
list after that second page, all the stuff that we’re not seeing. So something to think about. Now, there’s a third
aspect of the Web that we’re not going
to talk about today. And that is the dark Web. That’s the stuff that you have
to use encryption software to see and to post. And so we’re not going to
actually take a look at that. But I wanted to include
that, because that’s something that’s been getting
a lot of talk in recent years. So let’s go ahead take a look. So let’s go ahead,
and here’s where we’re going to see if everything
works the way I want it to. And what I’m going to do is– oops, you know what? I really screwed up on this one. I did not put in a link. This may be a challenge. All right. So this is what I’m going to do. I’m going to zip us over. You can see us there. And we’re going to go
ahead to another tab– I hope you all are seeing this. And I’m going to
do a Google search. Because the first
thing I want to do is I want to talk a little
bit about settings. So here I am in Google. And if we go all the
way down in the corner, we’re going to see a
link that says Settings. And this link is
really important. So we’re going to go
ahead and click on this. Right now, what we
want to do is we want to click on Search Settings. And the first thing is our
filters, instant predictions. We’re just going
to say whatever. Results Per Page– all
right, this is a big one. Because you know how we all
look at one or two pages? What we can do is we can
actually manipulate this by saying, instead of
looking at 10 results, let’s look at 30 or 40. Let’s just say 30. Let’s see if we
can get that to go. Let’s put my slider over there. Come on, slider. Well, I think it’s not
going to let me do it. But it should with you. And then you may still
look at two pages, but instead of looking at 20
results, you’re looking at 60. So that’s a small little fix
that can make a big difference. And you can see here I have
my private results, which has to do with personalizations. It has to do with
Google’s algorithm. And I have the
ability for Google to retain my search history. Even if I don’t choose Private
Results or Search History, Google is still able to actually
fit a pattern for me based upon all sorts of things– my
IP range, where I’m located, et cetera. But fiddling around
with these settings can sometimes make a difference
in what you’re doing. So– whoops, let’s see. There we are4. Let’s get out of here. I’m going to move this back. And that’s the first
thing we wanted to do, is we wanted to actually
look at our search settings to see what we were responding. So right now, although
it didn’t work for me, hopefully it will work for
you, that when we do a search, you’re going to get
more than 10 results. You’re more likely to find
something that’s actually going to be useful to
you, because you’ve expanded the pot. All right. Let’s go on. And the next thing
we’re going to do is we’re going to finally start
talking about searching Google. So the first thing
I want to do is talk about how order matters. And this is kind of a surprise. So I am trying to get better
at cooking, so I do Blue Apron. So I just typed in Blue Apron,
and then I was like, Lorena, you need to practice. You need to do good practice,
narrow it down a little bit. So out of nowhere,
I typed in Crochet. So let’s see what
happens when I do a search on Blue Apron Crochet. And I have to do this
this clunky way because of our little problem here. But you can see our results. And you can see what I did here
was I did Blue Apron Crochet, and you can see the
results that I get– Blue Apron pattern. I get about two million results. That’s a lot. OK. Now what happens if, instead
of doing Blue Apron Crochet, I do Crochet Apron Blue? I get very different stuff. So order matters. And you want to play
around with your order to see how it’s going
to work for you, because that can really
make a difference in terms of how Google actually
approaches the search. If you’re comfortable
with your keywords, and you’re not
getting good stuff, mix them around a little
bit and see what happens. The second thing
to keep in mind is that, when I search Blue
Apron Crochet or Crochet Apron Blue, what I’m
really doing is I’m searching this invisible And. So I’m searching Blue and
Apron and Crochet, et cetera. The second thing we want to
talk about with search syntax is the effect of
phrase searching. So I go ahead and just search
the phrase Blue Apron– let me see if this works. Let’s drag this in again here. We’re going to go to
just search Blue Apron. Let’s see what happens
when we search Blue Apron. Whoops. Let’s try that again. OK. So I get blue apron
stuff, all about this. And I’m getting 3
million results. I’m getting loads
and loads of results. So what happens if, instead of
searching Blue and Apron, which might give me
things– you can see it’s pushing up the links
that most people are likely to look at. That’s part of the algorithm. If there are more
links to something, it works its way up in the feed. So I’m getting a lot of
stuff about blue apron. But I’ll also get
other things as well. I might get things about
how she wore a blue apron. But let’s see what happens when
I put this in quotation marks. Now what I’m doing
is I’m searching for something different. I’m not searching
Blue and Apron. I’m searching the word Blue
followed by the word Apron. And you can see, when
I do this search, I get a lot fewer
things, and my things are going to be more targeted. And that becomes
really important when you’re doing a search
for scholarly sorts of things. If I’m interested, say, in– let me just think of something. Let’s say I’m interested
in voter turnout. If I’m interested in voter
turnout in Washington state, what I may want to do is
search, say, a voter turnout. And then I may want to
put in “Washington state” in quotation marks,
because then I’m less likely to get it
confused with Washington, DC and the state of
Virginia, all of which might actually be there. Now, I have to be
careful about this. I can’t extend this too far. I want to use my phrase
searching for things that are very precise. Think about nouns–
persons, places, things, things that we
think of together– United States of
America, Go Cougs. If I put something in
quotation marks that is, like, Lorena tried Blue Apron. She learned a lot,
but frankly, it’s getting to be a little
bit overwhelming, so she is about to cancel. If I put that in
quotation marks, I’m probably not going
to find very much, mainly because I just sort
of threw all that together. So that’s too much. I have made too
limiting a search. And so if I’m interested in how
many people start Blue Apron and quit it, I
might do Blue Apron quit rate, or something
else like that, and see things a
little bit differently. So let’s go on and talk a
little bit about the next stuff. OK. Now, this slide, I put way
too much stuff on this. And I apologize for it. But what we’re
going to do is we’re going to talk a little bit
more about search syntax. So we talked a little bit
about your base, about order. We talked about
phrase searching. And phrase searching
is something that you do to have a
more precise search. Even though I said no
precision, phrase searching helps precision. Let’s talk now about actually
creating a better search, not a more precise
search, but perhaps a better search, more
useful search, [INAUDIBLE] certain syntax tools. So the first thing I want to
do is narrowing my search. And we’ve already
seen that done. You can see here, I’m
searching the phrase Greystone Church, so Greystone,
followed by Church, and then Pullman Washington. So I’m searching
Greystone Church and Pullman and Washington. So I’ve narrowed it,
because now, three criteria have to be met– Greystone Church,
Pullman, and Washington. Now, the other way that I
might want to narrow my search can be a very dangerous
way of doing it. So let’s go ahead
and try using NOT. So the first thing
I’m going to do is I’m going to do a
search for Wolverine. Let’s see what happens. Here we are. Whoops. OK. And when I did my search for
Wolverine, I got a lot of stuff about the X-Men character. You can see there he is,
lots of pictures of him. And In fact, so much
stuff, that look, he actually shows up over
here in the Google panel, where they’re pushing
a lot of stuff. Now what happens if, instead
of searching Wolverine, I say Wolverine,
then I do space, and I’m going to
put in a hyphen, and I’m going to say Logan. Logan is the first
name of the Wolverine. I think he doesn’t
have a last name. I’m a geek, so I know that. So I’m actually making this idea
that, if by putting in Logan, I’m not going get stuff
about Wolverine, the X-Men, I’m only going to get
stuff about other aspects of Wolverine. So I’m going to go
ahead and do my search. And you can see I get
different results. I’m getting stuff– the
Wikipedia entry for wolverine. I’m getting things about
wolverines, the animal. You can see those
are things that get pushed up at the top, a
little bit other questions people might ask. If I go down a little
bit, I’ll probably find stuff about sports
teams named Wolverine. But you can also see sometimes,
here, here’s a mixture. This is Logan the wolverine,
but also a medical aspect. So he’s showing up there. So sometimes there are lots
of pictures of Logan there. So my NOT-ing
doesn’t always work. But it got rid of a lot of, what
I would call it library terms, false drops– things having to do with
Wolverine the X-Men, when I was really specifically
more interested in either wolverine the animal
or Wolverine the team, or something else like that. And I could go ahead
and add words in here– Wolverine Team NOT Logan. And you can see my
results get different. OK, look at that. There’s Wolverine team up,
probably because they’re not mentioning his first name. What happens if
I try NOT Marvel. OK, now a lot better, see? See how I play around
with this, with my terms. I really want to think of– when I’m doing searching,
it’s a really organic process. I really can’t go in, do
a search, and then leave. I have to look at
my results and try to figure out a way of
making my search better. So it turns out that
it’s actually a better to NOT out the Marvel
than it is to NOT out the first name of a character,
which it doesn’t always get used. So something to think about. Now, one of the things that
can be dangerous though– the reason why NOT
is so dangerous is what if there was an
expert on wolverine habitat whose name was Logan Logan– Mr. Logan or Ms. Logan– who worked at Logan
University in Logan, Utah? And by NOT-ing out Logan, I
would miss out on this person. And oh, let’s just say
that they’ve published with Logan Press, too. Let’s really pile it on. By NOT-ing out Logan, I’ve
lost this probably really good resource. So I had to be really careful. OK. So let’s go ahead and
try another search. And you can see I
forgot to link this. But we’re starting to
mix in some of the things that we’re going to be doing. So I’m going to go back
and drag in my window. And I hope you all
aren’t getting seasick with all of this. And I’m going to go ahead
and put in my search. And you can see what
I’m searching is I’m searching
Pullman WA, and then I’m searching the
phrase Graystone Church. And then I’m trying
something different. I’m saying, Or Greystone Church,
because look at my spelling. I don’t know about you all, but
I’ve always been a person who spells gray with an A– G-R-A-Y. And it was really
kind of challenging for me to realize many people
spelled it with an E. And a lot of people are like me. They spell it a different way. So what I’m trying to do here is
I’m trying to expand my search. I’m trying to say it
has to have Pullman, and it has to have Washington. And then there’s an
invisible parentheses here. It has to have either the phrase
Greystone Church, with the E, or the phrase Graystone Church,
with an A. Let’s see what happens when we do our search. OK. And you can see, as
I go looking at this, that eventually,
as I go through, I’m going to be seeing mostly
things that are spelled with Greystone with
and E. But I’ll also be seeing things that are
spelled– because that’s actually the primary
spelling, and most people are going to spell that way. But I’ll also be seeing
things that are not spelled with with an E.
I’ll be seeing things that are spelled with an A. So you’ll notice
this is something that I can do to basically
expand my search by looking for synonyms. Although it doesn’t
always work that great, usually it tends to
be best for things doing a search like this, where
we’re talking about a spelling difference, what they would call
an orthographic irregularity. Or maybe we’ll see another
example of that a little bit later. But you can see, if
I just went ahead and did Pullman Washington
Greystone Church, I got 13,000, by putting in
my alternative spelling– which I have to
spell things right if I’m going to put
them in quotation marks. I actually picked up a few
more results, not that many, but a few. And that can be enough
to make a difference. OK. But let’s actually
look at some things that we need to watch out for. Whoops. Let’s go ahead and go back
to my previous slide here. We just looked at this search. That was the search that I did. Now we’re going to try
a different search. You can see, what
I’m doing here is I am reversing the order,
a little bit, of my search. Try that. And you can see, this time I
did it a little bit different. And look what happens. The first thing that
happens is I only am getting about 38 results. So I start looking at them. The thing is, though,
that I’m missing something really important. And this happens
a lot to people. There’s this concept
called iTrack theory. And iTrack theory says
that, what is it that, when you’re looking
at a screen, what is it that you tend to look at? We tend to look at
things in a S pattern. We tend to look at things
more in this corner than that corner. We tend to pass
over a lot of stuff. And one of the things that I
might very easily have passed over, not even perhaps noticing
there’s only 38 results, is that what Google did was
it didn’t actually search what I wanted it to search– Greystone, with an E,
or Graystone, with an A. It actually said,
no, no, Lorena. We think you made a typo. And it actually said,
well, how about this? And I’m like, no, no, no. So in order to actually
get the search that I want, I have to change it. And now I get my results. But it’s still trying to
push me to that other search. So I really have to watch
what’s actually being searched. It would be very easy for me
to skip over this and go focus on the results. And I’ve talked with
a lot of people, and I’ve actually done some
research, where I actually sat and watched people search. And this is the sort of
thing that people are likely to actually skip over. So you have to
watch out for that. OK. Now let’s try this one here. And you can see, with this one– let’s drag our little
screen in here. We’ll erase everything,
put in our search. This one, I didn’t use
any quotation marks. But I still did the same search. I said Greystone Church OR
Graystone Church Pullman Washington. And I get a lot more
results, don’t I? Yeah. But the thing is,
what I’m searching is not what I think
I’m searching. What I want to search is this
concept of Greystone Church, with an E, and this OR this
concept of Greystone Church. And then it also has to
have Pullman Washington. So I want to search
Pullman Washington AND [? Gree ?] Greystone
OR Pullman Washington AND Graystone. But what happens is, without
putting in the quotation marks, then internet
searches are stupid. I want it to search this. But what I am really
searching is this. So what I’m really searching
is Greystone and Church and Pullman and Washington and
either Church or Graystone, with an A. So I get
very different results. So I really want to think about
that, because Google doesn’t give me the ability to do
the kind of complex search that I could do if I were
in a library search engine, where I could use multiple
fields, multiple search boxes, to actually construct a
search that would actually do this in a proper way. All right. Let’s try something else. Let’s try– oops,
sorry about that. Let’s try this one here. So you can see tiny
little difference here make big differences when we
actually do our searching. And again, here, this
is doing the same thing. It’s actually giving me– it’s trying to push
me to something else. And the other thing
that’s happening here is, again, I’m probably
going to get maybe some– I think I might be getting
less stuff with this one, because Graystone,
I think, is the– Graystone is the
more primary use. So some of these terms, I
might be getting more with. Because Graystone,
with an A, might get used more than
Greystone, with an E. So this part gets
a little bit messy. But the main thing
is to really think about what you are
searching, and think about how Google is actually
translating your search, and factor that in. So you want to play
around with it until you work some of these things out. So what it all means,
though, is, bottom line, complex searching in Google
and other Web searches, with Web search
engines, does not work as well as complex searching
in library databases. All right. So I’m going to stop now. And I’m going to see if
there’s any questions. And I have no idea what
I’m seeing anymore. So I’m going to have to ask. Does anybody have any questions? And if they do, this is
a chance to ask away. Ah. I’m looking at it. I found it again. Let’s see. Emily asked, can you
use more than one NOT in a single search? I would not do it. I don’t think
that’s a good idea. Gabrielle asked, which
part of the sentence would I put into quotations
again when searching? And the answer to that–
let’s go back over here– is that I’m going to use a
particular phrase, something that you think of as a phrase– Go Cougs, Voter Turnout, United
States, Washington State, Voter Participation,
House of Representatives– can you tell I’m a social
sciences librarian? All of those,
think proper nouns. You wouldn’t put in– this would be a
terrible search– “What is the impact of
weather on voter turnout,” in quotation marks. That would be a terrible search. You might do– that would be
something where you probably wouldn’t use– you might do
“Voter Turnout” in quotation marks.
Let’s try it. Let’s do, Weather Impact,
and then we’re going to do, Voter Turnout. And then let’s see what happens. Yeah. And see, we get some
good stuff there. Whereas, if I put that
in as a quotation– “What is the impact of
weather on voter turnout”– I hope I spelled it all right. That’s a whole another thing
so I didn’t [INAUDIBLE]. Look at that. OK. Watch what happens now. You know, it really
didn’t find it. So instead, look what it did. It took the quotation marks out,
and it’s actually searching. And I’m getting stuff that’s
probably very similar. But I think my
search probably would have been better the
way I did it originally, using my key word terms,
rather than natural language sort of thing. So I hope that
answers that question. So we’ve just talked a little
bit about some search syntax at Google that will help
you create a better search. And I really do
want to emphasize that library databases
offer all of these things, and they do a better job. But we pay 1000s
and 1000s and 1000s of dollars for
library databases, so they ought to search
better, because that’s worth paying for. Google is free. We’re lucky it gives
us what we get. And we have to work
within those parameters. But knowing about
this search syntax can make a really
big difference. So I want to just
segue out a little bit. I’d really put it in as
a side, but I’m talking about all sorts of things here. But we’re thinking about this
in the context of academic work. But when you leave, when you
graduate, and you go someplace else, let’s say you might be
working for a small business or the corporate world. And because you’re young,
your boss might say, hey, Gabriele, go find this
on the internet for me. And there’s actually some
really interesting research out there about the cost to
corporations and businesses of people not being able to
find stuff on the internet. They search and they
search and they search, and they can’t find it. Every hour that they
can’t find something is an hour of their pay, or it’s
an hour that that information isn’t available. So actually, not
being able to search is not just a scholarly skill,
it’s a lifelong learning search skill. These sorts of
techniques can be useful, not just for scholarly work,
but finding information about presidential candidates,
finding information about assisted living facilities,
or what washing machine you should be buying. And we’re going
to see some tools very soon that are very helpful
for those sorts of questions. All right. You guys ready to go on? So the next thing I
want to talk about is– if I can get my search up
here– is Google Site Search. And you can see–
and just this one, I’m not going to actually do. I’m just going to show you. The syntax for this
is, if I’m going to do a Google [INAUDIBLE],
I’ll go ahead and do it. Let’s go ahead. Let’s bring this in. And here I am, and I’m
going to do two searches. The first thing
I’m going to do is I’m going to go to the WSU page. And you can see there’s
a little search engine. And I’m going to type in what
[INAUDIBLE] was I searching. Ah, Greystone Church. Whoops. Let’s make that a
little bit smaller. There we are. I don’t want to close out
on the wrong thing here. And you can I’m not bothering
with quotation marks here. I’m just searching
Greystone Church. And when I do that, we can
see that I get seven results. And what happens
if I– oh, look. It’s showing results
for Graystone. What happens if I
search for Graystone? Well, I get 43 results. So I get a little bit more. But watch what happens if I
search in a different way. Watch what happens
if I do this– site:wsu.edu. That means I want to search
across that site, Greystone Church. I get 223 results. Why is it different? Because technically, it
should be the same thing. Technically, when I’m searching
in the library website, I’m probably using some sort
of Google search engine, a private Google search
engine, to actually search the WSU site, versus
searching on the open Web. Well, it might be that
some things are hidden. It might that index
terms are different. It might be that– there’s
any number of reasons. But the fact is
that I potentially get more results when I
actually use a site search. And I do site
searches all the time. I’m always like, oh, man,
I need to look something up – time schedule. [INAUDIBLE] to
schedule the classes. That’s the easiest way
for me to get there. I can never remember the
URL Schedules.wsu.edu. But boy, I can go
ahead and do this. And this makes it a lot easier
to find information, as we saw. Sometimes it will surface
up more and better stuff than if I actually
searched inside of the proprietary search
engine within that. So that’s our site
search, and that can be a really valuable
tool, especially we’ll see if we put it together
with some other things. Let’s look at our next
thing, our next options, if I can get this. OK. And this is where we’re going
to talk about time and language specificities. So I’m going to bring
our little search back. And we’re going to go
to Google, google.com. And I’m going to search
Greystone Church. Notice what’s happening. The more I search,
the more it’s going to be pushing Greystone Church
up to me, because I’m actually interested in it. So things are happening. I’m actually changing
things right now. All right. So most of the time,
this is what we do. We go ahead and do our search. We look at our stuff. And we ignore a lot of
things here up at the top. And I’m not going to talk
about Maps or Newses. I am going to talk about
Images a little bit later. I’m not going to
talk about Shopping. What I want to do is I want
to go over here and look at Tools, because the
tool menu in Google is extremely powerful. And there are two things
that I’m able to do. One is Time. So you can see I
can say something that happened in the
last 24 hours, something that happened in the last year. How about a custom range? I want things dated in
Google between 2000 and 2008 having to do with
Greystone Church. And you can see here’s my dates. They fall between 2002 and
2008, so I’m getting things within a particular period. This can be an
incredibly valuable tool when you’re doing research
that’s time sensitive. Let’s say I’m searching
Brexit, which is basically the initiative process
in the United Kingdom to actually separate out
from the European Union. Time searching, if I
want– and you can see– kept that 2002 to 2008. So it’s amazing
to me we actually found some stuff there, except
apparently, you can see, aha, they’ve been talking
about Brexit for a long time. Here we have stuff going
to 2004, which is something that I didn’t actually realize. But see, what I can
do is I might say, OK, let’s actually look at the
results for Brexit from 2004. Let’s compare with 2005. Let’s compare with 2006. Let’s look at 2014. Let’s look at 2016. Let’s look at 2017. And as I look at
those results, I can actually see the progression
of ideas about something. So using this Time search
is a really good way to find really recent stuff. I’m looking for reviews of
washing machines or computers– even better. I want to find the best
computer that just came out. So my Time search can
be really valuable. I probably want to look at
things, maybe a custom search by date or maybe the past month,
or probably the past year– I mean, you can get too far. But there are other times
when I might actually, for current events, for things
that are just happening, go look. President Trump was supposed
to announce his Supreme Court pick. I don’t know who it was. I could actually– I
think he was supposed to do it at 5:00 our time. I could probably do past
hour or past 24 hours and find out who it was. So that can be really helpful. Now, the other thing– and you can see over
here, let’s look at some of the other
things that we can do once I do my Time search. OK. Do you guys remember,
when I was talking about how when we do our
search, we know most of us only look at two pages–
so I was like, you know, let’s make it so that,
when we do our page, instead of 10 things
at a time, we get 30, so we get 60 things out of
two pages instead of 20? Well, here’s another
way where you can surface interesting stuff. You can see that Google
defaults to relevance. It always defaults to relevance. So it’s going to push up stuff
that it thinks that you want. So what if I said, I’ve
already sorted this by date, let’s sort over here
from my whole set, but let’s sort by date. So you can see, this is
my most recent stuff. Then I can go all the
way down to the bottom and find the oldest stuff
for that particular period. So date only shows up because I
actually did a Date search over here. So let’s clear
everything and go back to where we were originally
so we don’t see– that we don’t see
that Sort option here. Now I’m going to
look at All results. And I get two things– All results and Verbatim. So sometimes when you get weird
results from Google searches, what happens is Google
is doing this weird– it’s doing this automatic
stemming, saying– like if I type in Library,
it’s also searching librarian, librarians, et cetera. And sometimes this
automatic stemming actually extends from just the word in
different variants to actually words that have a
semantic connotation, a semantic connection–
which is why sometimes you get weird results, and
you can’t figure out why. Because you’re
searching this word, and Google is actually
searching some other things that it thinks are related. If I change this
to Verbatim search, it’s just going to
search the word Brexit. And you can see I get
different results. However, I can
force this as well by putting just the single
word Brexit in quotation marks. And you can see I’m
getting the same things. So this is another
way to clarify things. There will be times
when you actually want to search for a single
word in quotation marks, because you really want that
exact word and not stemmed or semantically connected
words, that Google is actually thinking that you might want. So we want to think about that. All right. So those are really two
really hopeful tools we see that works. So we’ve got our Time
and Language specificity. And we’ve given up on our
Greystone Church, over here. Let’s talk a little bit
about Google Regions search. Because the thing is
that many countries have their own
variant of Google. OK. Now let’s see. Let’s see what happens here. I have no idea
what screen I’m on. Let’s see what happens
if I click on this. I go ahead and click on this. Let’s go ahead and open. All right. I hope I can– OK, good. OK. This is actually from
a genealogy magazine. And you know what? Genealogists are
amazing searchers. Genealogists do really
interesting things on the internet. They are on the cusp of data
mining, searching, et cetera. So I got this in this little
Genealogy in Time Magazine. And this was the
best thing that I found for showing the syntax,
the terminol– the link, to actually do different
country Google searching. So you can search in Ethiopia
Google or Greece Google or Finland Google. And when you do that,
Google will sometimes offer the ability to translate. So the thing is that Google,
essentially, is a local thing. Most of the time,
you want to see results that are related
to what you’re doing. So if we switch it, if
we say, Google, we’d like to not search
US Google, we’d like to look at
this other Google, it can be really
helpful for looking at things in a comparative
way, increasing our empathy, understanding
different perspectives. And from a scholarly
point of view, let’s say I’m in a comparative
politics class, that might really valuable. So I could actually go look
at US Google or Germany Google, which would
actually translate it into English for me, and
actually search Brexit and get different results. I’m running out of time, so I’m
not actually going to do this. But the interesting
thing is that you do get different
results, but you also get a lot of the same results,
which is interesting to me, because it shows, in a way,
that the internet really does have a Western
United States, Anglo bias. Even in the German Google,
we get a lot of stuff from Western newspapers,
Wikipedia, US, UK newspapers, et cetera. So that can just–
a really cool thing. And don’t forget,
all these links are going to be available
to you afterwards, because I put them on a
sloppy library guide for you. OK. A couple of other
things to talk about– searching by URL type
and searching by Format. So let’s go ahead, and you
can see, at a basic level, this is a variant
of our Site search. But instead of searching for
a particular website, WSU.edu, I’m searching these extensions–
edu, gov, mil, or bus, any of the Google things. Let’s see what happens
when I do this. So I’m doing a
search, and I want– so let’s see. I’ll go ahead and
paste that search in. OK. And so you can see
here I’m using my OR for, again, a good use of or. Snow pack is sometimes spelled
as two words, sometimes spelled as one word. And I said, I want
stuff about snowpack, which we have lots of in
Washington state this year. And I want them to be from sites
that are .org, which usually, but not always, is some sort
of nonprofit organization. I say usually but not
always because that used to be the case, that
it was always that way. But you could actually go
buy yourself a .org site, so not entirely trustworthy. But watch what
happens now if I say, Mil, military sites
dealing with snowpack. And I find some really
interesting things. OK. Now let’s add
something on to this. So I’m looking at this. I’m looking at
information on snowpacks from military sites or
government sites or business sites or education sites. But one of the
things that I know is that, a lot of times, the
best stuff comes in reports. And a lot of time,
reports are PDFs. So I’m going to do this. I’m going to say, filetype.pdf. So now it has to be a PDF. It has to have a
military extension. It has to have either the
word snowpack or snow pack. And let’s see what happens. And you can see everything PDF. And I find some really
interesting things here this way. So that’s another way where
I can be more specific. And I’m going to
give you an example. I actually do a comparative
politics class site. And we work with information
from other countries. And a lot of times,
they’re looking for reports from nonprofit
organizations, from non-government organizations. And using our Site search
and our Format search, we’ve been able to find some
really interesting things that we would not otherwise
have found, because they were probably outside of those
first two pages of results that everyone looks at. So something to think about. OK. And we’re going to look
at just a few more things. I want to make sure that
I give you some time to actually ask questions. So what I’m going to do now is
actually put this all together. Because all of
these little things that I’ve been
telling you about, you can use them
the way I use them. But Google actually has this
really cool Advanced Search screen, which you can
get to in two ways. The first way is, when
you do a Google search– here’s our Settings thing– we looked at Search settings. But there’s also a link
here for Advanced Search. And history, if you want to
see the sites that you’ve looked at before, you can also
clean them here, if you want. Search Help– we’ll come
back to that as well. Or we can actually just go
ahead and type in this link. Let’s go open our
little thing over here. Or we could actually just Google
search, Google Advanced Search. Why not model our behavior? There it is. And you can see all those
things that we did and more. We can look for a phrase. We can AND all of our terms. We can look for a phrase. We can do OR all of our
terms, none of our words. That’s our NOT. We can do a number search,
which we can also do by a number 5..15, which would
look between 5 and 15. So we can use that
in cost, et cetera. That’s our Search syntax. And then here, we have the
ability to narrow by language. Here’s our Region, all those
terms again; last update, site or domain. Main We talked about that a
little bit, about file type. And then Usage right,
if we want something that is free to use or share,
using Creative Commons, which we’ll take a look at in
just a minute, and all these other things as well. So this is a really cool site. And actually, a lot of
people aren’t always really familiar
with Advanced Search and how cool it can be to
actually do a better search. So I just wanted
to point that out. OK. Just a few more things– one of the things is keeping
your searches current. I have a– and here we’re going
to do this the fast way again, Google Alerts. I’m just telling
you right now, you should have a Google
Alert on your name. So I can go ahead
to Google Alerts. And I can log in,
because generally, I want to log if I create alerts. So somebody is
logged into Google right there, because it knows. But if I’m logged in,
because then it basically– I’ll put an alert. Let’s say I want to put an alert
for Lorena Global Connections. And then they have all
these suggestions here. And I can create an alert. And you can see
here’s my options. And I can get options for
different regions, et cetera. And so any time
anything new shows up, theoretically I get a
notification in my email. I say theoretically,
because not always. But yet, this is a
really good way for me to keep up with how my
name is being mentioned. So let’s say there’s an article
that is really key for you. You could actually put a Google
alert on the article name. So you went and cited. You could do a Google
alert on the author. You could do a Google
alert on the subject. I’m interested in
digital comics, so I have a Google
alert on digital comics. So I get notification when
new stuff has been added. So it doesn’t always work really
well, but it works pretty well. The other thing related to
this that I wanted to mention is a distant student’s
best friend, at least when it comes to the WSU Libraries. And that is the WSU
Libraries’ Proxy Bookmarklet. So let’s say I’m searching
Disability Voter Turnout. Let’s go ahead and do this,
Disability Voter Turnout. OK, and I look at my results. And I notice that some–
let’s see, eventually, if I work down here
enough, oh, here’s a result from [INAUDIBLE]. Oh, it looks amazing. So let’s say I’m
not on WSU campus. You guys are distant students. You probably aren’t. Or let’s say I’m not logged into
the library or on an IP range. If I click on this, I’m not
going to get access to it. So enter the WSU Bookmarklet So
let’s model some of our tools. We’re going to do a Site
search, site:wsu.edu. And I’m going to say,
Proxy Bookmarklet. Hopefully, I spelled that right. Garbage in, garbage out. Here it is. This is a really cool thing. You basically take
it, and I’m just going to go ahead and drag it. You see up here, over here,
and into the Global Connections browser. There it is, WSU
Libraries’ proxy server. Now if I’m seeing this
little thing right here when I click on it– and
this isn’t going to work for me because
I’m already in it. When I click on it, if it says,
you don’t get access to this, Lorena– let’s go find it again. And I just go ahead and click
on my Proxy bookmarklet. I log in with my
WSU credentials. And then, if the WSU
Libraries has access to it, I have access to it. And this is a really
good resource. Because I’m not talking about
Google Scholar in this talk, because I’m already
out of time already. But we do find this
works for Google Scholar, and it also works for Google
and other browsers as well, to help us get to library full
text when we find something. This is also useful,
by the way, when somebody emails you a link to an
article that is in a database. You click on it. No access? Use a proxy bookmarklet,
and you’re good to go. OK. I’m almost done. I just wanted to
talk very briefly about Google Books, which is
one of my favorite things. I’m just going to do one– I’m just going to go ahead
and do this one thing. Let’s go ahead and open this up. And you can look at it. Google Books– you can search
a full text of books, mostly things that are
out of copyright; not just books, magazine
articles, et cetera. And so this is this
wonderful, wonderful search that I just love. We’re going to go to
Google Books here. And you see I’m in Google
Books, and I did a search for Coffee and Immanuel Kant. And I find this
absolutely amazing thing written by Immanuel Kant
about coffee, where he says– let’s see if we can find it. “Well, one can die after
all– it is but dying. And in the next
world, thank God, there is no drinking of
coffee, and consequently no waiting for it.” So see, I can actually find
some really cool things inside of Google Books. And it’s just an
interesting thing. So I’m not going to do this. But some things to keep
in mind, if I wanted to keep up with the Google
Books lawsuit, which is a lawsuit that a lot
of authors and publishers have done with Google to
limit what it provides of the things that are in
copyright, if I want to see the most recent stuff, I
use my TOOLS time narrowing to see that. And that’s an example
of how I might do this. So I’ve run out of
time, so I’m not going to talk about the
next things very much. But I just wanted to say,
never pay for a classic again. You can get free access to
books through Project Gutenberg at Open Library. Say that really fast. Google Images–
if I wanted to, I could find images of
Greystone Church in Pullman by searching Google
Image search. And you can see that it
lets me do things like sort by size or color, including
usage rights, which is, can I use this in a PowerPoint? is this open to use? There’s a little
bit more information about Creative Commons there. And you will have these links. The other thing I can do is
do a reverse image search. Sometimes I have a
picture, and I want to know where it originated. Where did it come from? And I can go ahead and
go to Google Images and either put in the URL, or
even just upload a picture. I’ll make a video
of this, and I’ll put it on the site
I have for you, and get information about that. Google isn’t the only
one in that space. TinEye does the
same sort of stuff. The last thing I want to
do before our eight minutes of questions– and
if we have time, if you guys don’t
have any questions, we’ll go back to
Google Image search— is I did want to talk about one
particular Deep Web resource. And remember, our Deep Web
is between the open Web, that let’s us do– find stuff in Google,
and the Dark Web, where you have to be encrypted. This is a really cool thing
called the internet Archive. Let’s go take a look at the
Internet Archive really fast. So I’m going to
go to Archive.org. And so the thing is, with
the Internet Archives, I’m probably not going to
find stuff inside of it when I do Google searches. I have to actually go to the
Internet Archive and search inside of it, which is what
I mean by something that is on the hidden, or Deep, Web. It doesn’t really surface
very often in Google. But you can see,
when I look at this, there’s all sorts
of cool stuff here. I can check out books, listen to
music, all that sort of stuff. There is a charming
fairy tail by MMK called “The Ordinary Princess.” And I was able to check it
out from here and read it. And that was a lot of fun. But I can also use
the Wayback Machine. And the Wayback Machine
lets me actually say, let’s go look
at the WSU site as it looked in, oh,
1999 on January 9, 1998, I guess I chose. This is what the WSU Library– WSU website looked
like; very different. So this is a really good
tool for scholarly purposes, if I want to compare
changes over time. If a website is no
longer available, I might be able to find
things that have been archived by the Wayback Machine. And anyone can use,
can actually submit, a URL for the Wayback
Machine to actually archive. So you can do that
yourself if you want. And that becomes useful. Because think about how many
times you actually used a link and then go back, and
it’s gone or it’s changed. So using archiving sites like
the Wayback Machine or, oh, what is the name
of that project? I can’t remember. There’s another project. Or even reference
management services, like Zotero, that actually
takes screenshots of pages, can be really helpful for you. So after all that, we
have five minutes left. And let’s talk about
your questions. So I’m going to go back, and
I can see your questions now. So please, if you have
questions, that’s great. You can see this is the link. This is liveguides.libra
ries.wsu.edu.goo glesearchstrategies. That will take you
to all the links that I showed you in
this presentation, because I know I threw
a lot of stuff at you. You can explore them
at your leisure. I just want to
mention right now, it is a very
ugly-looking website, because I threw it
together really fast. But I’ll try to make it
pretty and add more stuff and maybe a few videos to it
to clarify some of the things that I didn’t have a chance
to do today, like Image search and Reverse Image search. Rachel asks about
slides from the webinar. Actually, this whole
webinar is going to be archived and made
available on the Global Connections website. Let’s go take a look at that,
because the Global Connections website is amazing. We’re just going to go over
here and just look at– see, we’re going to do a
Site search again. See how helpful this is? Global Connections Vault,
and that is the video vault. This is all of the
amazing talks that have come through
Global Connections, not just mine, but other ones. And you can search people.
can search by category. So it will show up here. And this is a really
good place for you to go look at all of the
archived previous sessions. So yes. Olivia asks, does the Wayback
Machine provide valid resources for research? Yes, it does. Sometimes it’s really
important to actually be able to look at a site
that existed at one point and is no longer there. So you might actually
want to do a comparison. Let’s say you were doing
political research, and you were looking at how
people talked at one time, or looking at information
available on a government website or something
else like that. That would be a case for it. Also, sometimes
you may need to be able to prove that
something was on a website at a particular point. There’s no guarantee that the
Internet Archive will have it. They don’t archive everything. So it’s, did it get archived? You noticed that we didn’t
have an archive for every day. They send their spiders out, and
if a website has the code in it that doesn’t let
something get archived, I mean, get spidered,
get looked at, then it’s not going to end
up in the Internet Archive. So the Internet
Archive is limited, even as a deep website is
limited by the constraints of deep websites. So there’s a nice little
time paradox for you. All right. I’m going to go ahead
and move this out. And just to remind everyone– I’m going back to
my screen here– my contact information–
O’[email protected] I’m wsulorena on social media. And my page, let’s go ahead
and actually look at this. I’m going to open the hyperlink. We’ll bring back
our little site, and you can see that this
is my barebones page . And it has all
the links in there that I talked about, with
very little other information, because really, I was just
slapping those links in.

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